Sea salt and sand — where minimalism meets the mood.Modern perfumes for cosmetics are unobtrusive beauty, self—confidence and lightness. Refined, sensual, sunny notes inspired by the salty sea air, warm skin and transparent coconut milk.
Skinimalism is a new philosophy of care. Consumers choose a simple and effective routine: more results means less effort. Purity, awareness and rationality. We give up excess — only what works. Just what's important.
Fruity aromas are experiencing a renaissance, and bold, juicy cherries are leading the way. Beauty brands introduce sultry, edible fruit chords that seem playful, flirtatious, and a little frivolous. According to Pinterest's 2025 trends report, "Cherry Coded" will dominate — Gen Z and millennials prefer these decadent, uplifting notes not only in perfumes, but also in cosmetics.
NeuroGlow is a new wave of care where skin and emotions are one. Scents that lift the mood, textures that give comfort, and formulas that make not only the skin glow, but also the soul. After all, feeling good is a new luxury. Are you ready for the departure of the future? Another of our favorite trends of 2025 is green notes. Mown grass, matcha (which, by the way, we have in stock in Moscow) and forest flora mixed with soft woody chords, caring musk and gourmet elements. Soothing, subtle chords are individual, light and subtle.
Yumcore: where self-care meets the decadence of desserts.Inspired by the craving for coffee and cozy desserts, modern flavors convey creme brulee, marshmallows and maple syrup with a sensual, seductively warm touch. Imagine cloudy creams, souffle textures, and velvety balms imbued with the irresistible aromas of vanilla pods, pralines, and creme brulee.
Skin care becomes a moment of pampering, mixing sweetness with self-care. Cosmetics are more than just products: they evoke nostalgia and turn everyday activities into exquisite rituals.